The New Guy The most famous “employee number one” was technically not an employee, but a founder. Steve Wozniak was assigned badge number one by Apple Computer president Michael Scott, reportedly to annoy Steve Jobs. Marc McDonald was the first salaried employee at Microsoft. Shel Kaphan and Craig Silverstein were the first salaried employees at […]
5 Things the Termite Industry Doesn’t Want You to Know In my time in the termite industry, I’ve learned that many homeowners pay more than they need to or receive unnecessary treatments because they don’t know how the industry works. Most termite companies are honest, but the way the industry operates often leads homeowners toward
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Working Smarter in the Termite Business I consider myself a creative person. Whenever I find a way to perform part of my job more efficiently—whether as a termite company owner, inspector, or technician—I’m eager to adopt it. Over the years I’ve developed a few simple systems and tools that make me more productive while also
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7 Things Every Homeowner Should Know About Termites and the Termite Industry 1. Your Home May Already Be Under a Termite Warranty When you buy a home, it’s often already under a termite warranty. To achieve termite clearance — which is required for most mortgages — a home usually must either be fumigated or receive
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Fumigation Isn’t All Homeowners Fear Part of the reason homeowners don’t call a termite company the moment they notice possible termite activity is because they don’t want to tent their home. Fumigation is expensive, disruptive, and stressful. But right alongside a homeowner’s fear of fumigation is another fear: termite inspector sales tactics. And for good
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The Cost of Termite Control When I talk to a potential customer for the first time, the question I hear most often is, “How much will it cost?” If I hesitate, they’ll ask for a ballpark figure. If they’re thinking about fumigation, they’ll throw in their home’s square footage to help me along. I’m often
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Why Choose California Termite? Any homeowner who has dealt with termites knows how many options there are. Every time I drive on one of San Diego’s major freeways, I spot another termite company I’ve never heard of. Should you go with a big, well-known company? Large companies often become sales organizations rather than termite control
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My Journey Through Pest Control (and Why It Matters for My Customers) Before I started California Termite, I worked for several different companies across San Diego County. Each job taught me something important—sometimes what to do, and sometimes what never to do. Looking back, those experiences shaped the values I bring to my own company
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5 Termite Sales Tactics to Watch Out For I’ve said it before—many termite companies are really just sales organizations. Because of their size, they need to chase revenue to cover overhead. That means inspectors are often focused more on closing a deal than doing what’s best for the customer. Here are five of the most
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