7 Things Every Homeowner Should Know About Termites and the Termite Industry 1. Your Home May Already Be Under a Termite Warranty When you buy a home, it’s often already under a termite warranty. To achieve termite clearance — which is required for most mortgages — a home usually must either be fumigated or receive […]
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Fumigation Isn’t All Homeowners Fear Part of the reason homeowners don’t call a termite company the moment they notice possible termite activity is because they don’t want to tent their home. Fumigation is expensive, disruptive, and stressful. But right alongside a homeowner’s fear of fumigation is another fear: termite inspector sales tactics. And for good
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The Cost of Termite Control When I talk to a potential customer for the first time, the question I hear most often is, “How much will it cost?” If I hesitate, they’ll ask for a ballpark figure. If they’re thinking about fumigation, they’ll throw in their home’s square footage to help me along. I’m often
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Why Choose California Termite? Any homeowner who has dealt with termites knows how many options there are. Every time I drive on one of San Diego’s major freeways, I spot another termite company I’ve never heard of. Should you go with a big, well-known company? Large companies often become sales organizations rather than termite control
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My Journey Through Pest Control (and Why It Matters for My Customers) Before I started California Termite, I worked for several different companies across San Diego County. Each job taught me something important—sometimes what to do, and sometimes what never to do. Looking back, those experiences shaped the values I bring to my own company
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5 Termite Sales Tactics to Watch Out For I’ve said it before—many termite companies are really just sales organizations. Because of their size, they need to chase revenue to cover overhead. That means inspectors are often focused more on closing a deal than doing what’s best for the customer. Here are five of the most
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When Smaller is Better Some people feel that working with a big pest control company offers more assurances. Maybe that’s true in some cases, but there are definite advantages to going small. Lower Overhead, Lower PricesBig companies come with big overhead—more employees, more managers, more vehicles, more advertising, and more meetings. All of that adds
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Bigger Is Not Always Better: The Truth About Large Termite Control Companies Many homeowners instinctively trust large, well-known pest control companies. They assume big names come with better guarantees, better service, and better results. But bigger isn’t always better—especially in the termite and pest control industry. When Pest Control Becomes Sales Over time, large companies
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5 More Termite Company Red Flags In Part 1, we discussed everything from rushed inspections to inspectors showing up in cars not trucks. Here are five more red flags to watch out for when getting multiple termite inspections: Branded Treatments When a company sells a service like “Killfoam” or “Truguard,” it’s usually just a marketing
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